About Samir Ayoub
Samir Ayoub is a leading expert in the design of modern office and work environments, known for his passion and deep understanding of the impact of spaces. Over the past 25 years, he and his teams have successfully implemented more than 750 New Office projects. As CEO and owner of the designfunktion Group, Samir shares his expertise both in projects and on (virtual and physical) stages. His goal is to convey the concepts of New Work, New Office, and New Culture in an engaging and convincing manner, always drawing on scientific foundations. For Samir, every project is an opportunity to promote cultural change that enhances flexibility and effectiveness, and enables new leadership and work practices. His nickname, “Mr. New Office,” which he carries with a wink, reflects his enthusiasm for innovative workplace design.
