Importance of Location and Office Concept in the War for Talent

In today's working world, the classic guiding principle of ‘location, location, location’ has become obsolete. The requirements for office locations and the working environment have changed radically. 

In this masterclass, we take a deep dive into the paradigm shift in location factors and shed light on how companies can succeed in the ‘war for talent’ by making targeted decisions when choosing a location and office concept. The location and office concept are no longer mere framework conditions, but crucial levers for attracting and retaining talent. 

What makes a location really attractive? 

It is no longer enough to simply rely on accessibility by car. Public transport connections, proximity to leisure activities or an inspiring environment can make all the difference. But the office itself also needs to be rethought: The mere arrangement of desks is passé. Instead, employees today expect flexible and inspiring spatial concepts that not only make everyday working life easier, but also fit in with the corporate culture and DNA. 

In the masterclass, we will show you in a practical way which office concepts are in vogue, how they can be sensibly planned and what added value they can create. Find out how location and office concept are mutually dependent, which do's and don'ts you should consider and how you can use these two factors in a targeted manner to create an attractive working environment - and thus not only attract talent, but retain it in the long term.

We look forward to seeing you!