Generation Z: Talking to the young instead of on them

In the next 10 years, 30% more workers will retire than will enter the market. At the same time, Generation Z is becoming the target group with the highest spending power. This signifies that the young generation is aware of its value and demands its reward. But what is important to them?  

Yaël Meier provides an insight into the world of Generation Z(ukunft) and demonstrates which opportunities companies can utilise and which dangers they should protect themselves from.