Art Works: Harnessing the Power of Art to Drive Organizational Change

Viviane Mörmann embarks on a journey where art is more than mere decoration – it can transform corporate landscapes and influence people. History shows art's power to spark revolutions and challenge norms. Today, artists are not only creating art spaces but also shaping work environments. Real-world examples like Swiss Mobiliar Insurance and Deutsche Bank demonstrate how incorporating art fosters engagement and diversity. The emotional impact of art enhances conventional methods, encouraging curiosity, dialogue, and reflection. Success lies in practical strategies, stakeholder engagement, and a long-term commitment to creative approaches. Use art to fuel change – not just in museums, but in marketing, sales, workplaces, facades, and boardrooms.