Disruption and New Energy: On Transformation in the World of Music and Sustainability in the Racing Industry

When people think of Smudo, they automatically associate him with the band Die Fantastischen Vier and songs like "MfG" or "Die Da". But Smudo is more than the "Fanta-Vier": At ORGATEC, we talk to him about what else motivates and inspires him. One example is the topic of artificial intelligence, which is changing the music business and is already having an impact on the writing of music lyrics, music rights and image production. Another example is sustainability: With his racing team, Smudo demonstrates that motor sports can also be green and that sustainability does not have to come at the expense of exciting entertainment. A fascinating dialogue about large and small changes with a real legend in the German music business! 

Moderated by Thorsten Giersch